Ashcroft Autocare

“We felt that the big dealerships had lost their focus on people and had become too attached to the numbers. That opened the door for us to offer an independent personal service – and we’ve never looked back,” explains Roy. After 17 years with the ‘big boys’ starting Ashcroft Autocare was a learning curve, but the partners enjoyed being closer to the customer. This ensured that the customer came first – and enabled them to find out firsthand what their customers really want. As cars become more and more complex the people who work on them have to be technicians rather than just mechanics. Roy, Mark and their team are all highly trained and keep up to date with the latest technology. Both Roy and Mark are accredited by the Institute of Motor Industry (IMI). “We really are passionate about what we do – and, more importantly, what our customers experience. It’s important to us that we don’t talk mechanical jargon to people – we have to speak their language; and we’ve had all kinds of faults described in all kinds of ways!” says Roy with a smile. Ashcroft Autocare has a mission is to help you on your journey and inspire you with the confidence that they will really look after your vehicle with care.