Bentinck Furniture

Bentinck Furniture has a diverse customer base as per the market segments. This strategic segmentation also helps the business to develop and maintain the supply chain and set the periodic revenue targets. To excel in the furniture and lifestyle industry by evolving and integrating demand driven designs, products, services and procedures which ultimately provide the best competitive solutions to all of the market segments and sustain the growth of the company. The supply chain consists of a mixed strategy with its network design based on Customer Clustering and Inventory Planning on tactical levels.

It mixes both sourcing and manufacturing which helps to diminish the risk of under and over supplies of items. The supply chain is designed to feed each brand and SBU effectively to achieve the overall corporate objectives. Sofa Factory is our specialty brand where we manufacture upholstered products and among them sofas is the core product.