Ganesha

Ganesha is an alternative trading outfit that markets the traditional industries of India, working directly with the producers. Our aim is to add as much value to handmade products, through quality in design and making, as we possibly can. In this way, we maximise the earning potential of the (often rural) producers, at source. And this puts more money into local economies. It's about extending the market for marginal producers marginal, because sometimes they just are, not by any particular design, e.g.

Trading in this way, from our direct experience in the field, we see how empowering it can be -particularly for women, and how alternative trading gives people more control and the chance to fulfil their potential and direct their own futures.