Guy Salmon Jaguar Coventry

At Sytner we understand that exceptional customer service can only be consistently delivered by attracting, motivating, training and retaining the very best team members. Testament to this aim, we were proud to be named as the UK's Best Retailer to Work For in the 2019 Glassdoor Best Places to Work awards. Sytner was founded in 1968 by British Touring Car Champion Frank Sytner and his older brother Alan Sytner. With the first Sytner dealership located in Nottingham, it took Frank and Alan just two years to be awarded the BMW franchise for Nottingham. After spending many years working exclusively with BMW, the decision was made to diversify the Group to represent other prestige marques and by 1997 the dealership count had reached double figures; including such brands as Ferrari, Audi and Mercedes-Benz. By 2002, the business had continued to rapidly grow and caught the attention of Roger Penske; ultimately joining the Penske Automotive Group later that year.