Nathan Gaw

My first marketing role coincided with the dot.com bubble and growing excitement about the marketing potential of the internet. Consequently I spent many happy hours updating websites with Microsoft FrontPage and building my understanding of digital marketing. These formative years lay the foundations of a digital marketing obsession.

I held senior marketing roles at Palgrave Macmillan and HarperCollins which helped me develop my marketing and commercial skills, but also gave me an excellent grounding in commercialising content, a skill that is crucial in today's content-centric internet.

In 2009 I formalised my digital marketing skills with the IDM Diploma in Digital Marketing. I then took on a role as Head of Marketing at Teachers TV, where I switched the marketing mix to 100% digital and managed the transition of the service from a broadcast TV station to an online video-on-demand platform.