Primera Sports

Primera is the largest bike shop in the Poole area. We offer expert advice, high quality brands, competitive prices and a friendly professional service. If you're after a top end mountain bike, or a family leisure bike, then Primera is the shop you've been looking for. All disciplines of mountain biking are catered for at Primera with an extensive range of XC bikes for weekend warriors to DH rigs suitable for the Alps.

Leisure Cycling is a wonderful activity for all the family, and Primera have every aspect covered with a superb range of bikes, plus accessories such as trailers, safety equipment and clothing.