Simon Ashley Silver I F a

From outset we determined that the business would operate on a fixed fee basis.This philosophy is reviewed on a regular basis. We constantly consider the views of the FSA, industry figures, product providers and support companies in researching our approach. So far we remain of the view the philosophy we started with eleven years ago remains the most appropriate for our clients.The key organisations within the Financial Services Industry support that view.Financial Advice is a general phrase covering many specialised areas.We prefer to define specific roles of our expertise. We do not wish to advise on areas such as mortgages, much preferring to concentrate on areas we know well, have qualifications and can deliver the service at the right price, creating a clear value for all our clients.Recognising the necessity for treating all our customers fairly, we try to ensure our documentation is clear and concise.