Sustainable & Responsible Solutions

James has worked in the jewellery industry for 18 years, gaining significant expertise in the whole diamond supply chain, from exploration to retail, in particular understanding the interactions between various parts of the industry. He spent time sorting and buying diamonds, and spent significant time in Southern and Central Africa working with both the exploration teams and buying offices for De Beers. More recently, he worked in a number of departments in De Beers in London, notably Marketing Liaison, Sales and Marketing and External and Corporate Affairs, where he was part of the team that started both the Consumer Confidence programme and the De Beers Best Practice Principles. James co-authored the De Beers Best Practice Principles Assurance Programme and managed its implementation across the entire De Beers supply chain until 2009.