The Bicycle Chain

The Bicycle Chain first opened its doors for business in March 1993 by buying a run down cycle shop in Bridgwater; previously called Les Wilkins Cycles. Owners Paul and Angie Kenchington had always wanted their own business and the cycle trade provided the ideal outlet. Paul already had a great deal of retail experience, working in a Taunton bicycle shop in the 1970s, managing a large motorcycle dealership in the 1980’s and overseeing 20 stores for a major High Street PLC in the 1990’s. Cycling for fitness and riding with a young family also added an understanding of the leisure market that many specialist shop owners ignored. The rest as they say is history but it did have a great deal to do with an Orchard FM radio advertising campaign. Paul wrote the scripts and Alex and Thomas the eldest of Paul and Angie's five children spoke their lines and a very young ‘Tom’ coined the famous tag line 'Bicycle Chain YEAH'.