WhiteRabbit Creative

I always wanted to be a designer, however being young and a wannabe rock n' roll star I chose to pursue my love of music and gigged my way around the seedier clubs of London.

I didn't leave my love of rock n' roll behind though. The second proper job I had was making guitars at the Patrick Eggle Guitar factory in Coventry.

Eventually the company was bought out and relocated to Birmingham. I didn't fancy the commute so set up a wedding stationery business with my girlfriend. After 3 years we decided the future was in selling stationery kits online and went about making an ecommerce site using cardboard, coat hangers and some sticky backed plastic (actually it was a bit of software called COWS). Despite the fact that it was rubbish, we actually got some orders so replaced COWS with something better a few months later.